AAA – a novel anti-ageing product?

There seems to be much excitement about this new anti-ageing compound.  Generally, i roll my eyes when i hear about a new "wrinkle cream" because some are based on shoddy science and poor formulations; but this one has promise.
Apparently, it does something which is the holy grail for any anti-ageing formula; it increases collagen deposition.
As people age, the level of collagen declines and the skin becomes loose and saggy.  In plain language, collagen is the "filler" which makes skin look nice and plum .
The papers i looked at claim it has good formulation potential.  This means it can be made into stable creams which people can use; and more importantly a cream which is absorbed.
It is also claimed to have a good safety profile.  Already, a reputable cosmetics company in Ireland has passed AAA as meeting European safety standards according to their own in-house team of experts.
So when will this be on the market?
It's hard to say.  But generally the timeline for cosmetics development is shorter than conventional medications; so any time in the next 6-18 months seems to be a reasonable estimate.
It's definitely a product i'll keep an eye on.
Till next time