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WOW Shampoo Review | Does it work?

WOW Shampoo Is based on apple cider vinegar. It is one of the best-selling shampoos and Amazon in both the UK and the US. but does it really work?…

WOW Shampoo Is based on apple cider vinegar. It is one of the best-selling shampoos and Amazon in both the UK and the US.

but does it really work?

let’s find out

Background and price of WOW shampoo

WOW Shampoo is made by a company based in India, and it is distributed buy an American company throughout the US and Europe.

The current price of a 300ml bottle of WOW shampoo is £15.03 ( which is around $16 ). The shampoo and conditioner sets is around £22.

As we said wow shampoo is available on Amazon UK and amazon.com; but I noticed it is slightly more expensive in amazon.com; So unfortunately US customers will pay a little bit more for this shampoo than UK customers.

The Benefits Of WOW Shampoo

So when you look at the packaging of this shampoo, they claim it will make your hair smoother, let’s tangled and less greasy. it also markets itself as an anti dandruff shampoo.

But we are not going to take just their word for it are we?!

That’s right, I did my own research for you.

And when I looked at the research, I found three clear benefits of apple cider vinegar for hair.

WOW shampoo does indeed remove build up of Grease, and it does improve shine of hair. apple cider vinegar is mildly acidic, it has been used as a cleanser for hundreds of years. The acidic qualities a very helpful in breaking down grime and Grease that builds up on the scalp and on the hair follicles.

wow shampoo review

it can kill bacteria. So wow shampoo may be very useful for people with scalp infections, such as those that may result from eczema. Apple cider vinegar shampoo may be a good disinfectant.

Anti-dandruff. There is some anecdotal evidence that apple cider vinegar shampoo helps with dandruff. the most likely scenario is that it does this by neutralising the fungi that cause dandruff.

Neutralises bad smell. This is not an old wives tale after all! science has shown that apple cider vinegar does get rid of stubborn smell. Which is nice because we want our hair to smell good after we wash it.

Is wow shampoo safe for coloured hair?

This is a very good question.

wow shampoo is perfectly safe to use on coloured or dyed hair;

and here is why.

Apple cider vinegar is a weak acid.

The pH of apple cider vinegar is somewhere between 3.5 and 4.5, which is very similar to the pH of hair and scalp. it acts as an astringent keeping the follicles and the scalp tight, and colour intact.

But, frequently coloured hair can be fragile; so I highly recommend you use a conditioner before trying WOW shampoo – if you hadn’t already done so when you last dyed your hair.

The conditioner helps restore the hair and scalp to their natural pH, which is what you need to get the most out of WOW shampoo.

Ingredients of WOW shampoo:

Here are the list of ingredients of wow shampoo:

Purified Water

Caprylyl / Capryl Glucoside

Sodium Methyl Cocoyl Taurate

Sodium Lauroyl Sarcosinate,

Decyl Glucoside,

Cocoamidopropyl Betaine,

Disodium Cocoamphodiacetate,

Polyquaternium – 10,

Polyquaternium – 73,

D Panthenol,

Natural Apple Cider Vinegar

Almond Oil,

Argan Oil,

Sodium Benzoate,

Potassium Sorbate, PEG


Wow shampoo has a sweet apple smell by all accounts. It’s reassuring that people who reviewed this shampoo do not mention anything about a vinegar like smell!

wow shampoo review


In my opinion the best place for honest and authentic reviews is Amazon.

it is by no means perfect, but it’s the best thing we have when it comes to reviews.

So, let’s dive deep into the Amazon reviews of wow shampoo.

This shampoo has over 6000 reviews on the Amazon UK sites. That’s utterly astonishing.

in fact it is the most reviews I’ve ever seen for any item on Amazon.

71% of the reviews are either 5 Stars or 4 stars – which is terrific.

But a significant 15% are one star.

So let’s have a look at the reasons people gave 5 Stars or 4 stars 2 while shampoo.

I noticed the people who loved this shampoo, all had a problem with their scalp or hair. and this shampoo helped with fixing these problems.

From hair that was dyed repeatedly , dry scalp to frizzy hair. So this shampoo offered a solution to them and this is the reason they gave it 4 stars or 5 Stars.

Another thing that kept coming up is how smooth their hair felt after using the shampoo and the conditioner, and how manageable their hair became.

Now let’s have a look at why people gave this shampoo 1 star. Well, hair loss and dandruff seems to be a common reason as to why people hated this shampoo.

A smaller number of people complained about their hair looking duller.

The price of the shampoo was also mentioned a few times. The people who hated this shampoo in their reviews, felt that for the quality of the product it was overpriced.

But I suppose these are people who felt negatively about the shampoo anyway, and the price was just one more stick to beat wow shampoo with.


Wow shampoo is popular for a reason. It solves a problem and it is actually based on sound science.

Will everyone like it? Off course not!

Will most people like it?


2 thoughts on “WOW Shampoo Review | Does it work?

  1. I m asking do you have any free samples to try instead of buying the shampoo & conditioner at full price in case it doesn’t work

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